Blog · 33 guides
SEO guides
Guides on getting found in search: how crawling and indexing work, on-page and technical SEO, local SEO and Google Business Profile, links, and how to measure what is happening.
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- September 30, 2025· 4 min read
What is technical SEO? A plain-English guide
How search engines crawl, index and rank a site, and the technical basics that decide whether good content can rank: robots.txt, status codes, redirects, canonicals and indexing checks.
- July 20, 2026· 4 min read
Why your website isn't showing up on Google
Live site, no search results? Here are the six real causes in the order they happen, how to tell which is yours in two minutes, and what actually fixes each one.
- September 24, 2025· 4 min read
How to write a blog post, and the formats worth using
A repeatable process for writing a useful post, how to handle headlines, introductions and length, and when each format (how-to, list, comparison, guide) fits.
More SEO guides
- July 9, 2026· 2 min read
How to redesign your website without losing SEO
The biggest risk in a redesign isn't design — it's losing the search rankings you already have. Here's how to redesign safely.
- July 2, 2026· 2 min read
Google Business Profile and your website together
How to set up and maintain your Business Profile, the mistakes that cost customers, how your site should back it up, and why Bing Places and Apple Maps are worth claiming.
- May 10, 2026· 3 min read
Local SEO basics: how nearby customers actually find you
The Google Business Profile, consistent listings, reviews, "near me" searches and genuinely local content: what each does, in the order worth doing them.
- April 22, 2026· 3 min read
How to get more Google reviews (and why they matter)
How to ask for reviews ethically, what Google's rules do and do not allow, and how reviews affect both your local ranking and whether people click.
- April 2, 2026· 3 min read
Website analytics: the numbers that actually matter
Which few metrics to watch, how to set up Google Analytics 4 and conversion tracking for a small business, how UTM tags show what marketing works, and how to measure with consent.
- March 21, 2026· 1 min read
How to structure your website's pages (site architecture)
A logical page structure helps both visitors and Google. Here's how to organize your site so people find what they need.
- March 17, 2026· 1 min read
How to write service pages that rank and convert
Service pages are where searches turn into customers. Here's how to write ones that Google ranks and visitors act on.
- February 19, 2026· 3 min read
What is schema markup, and which types to use
What structured data does, the handful of types worth using, what Google does and does not reward in 2026, and how to validate it honestly.
- February 17, 2026· 1 min read
How to rank in the Google Map Pack (the local 3-pack)
The map results at the top of local searches drive a huge share of calls. Here's how to earn a spot.
- February 15, 2026· 1 min read
Voice search: is your website ready?
More people ask their phone and speakers questions out loud. Here's how to make your site show up in voice results.
- January 26, 2026· 1 min read
How to write an FAQ section that helps SEO and customers
A good FAQ removes doubts and earns search traffic. Here's how to write one that does both.
- January 24, 2026· 1 min read
Internal linking: how to connect your website's pages
Linking your pages to each other helps visitors and search engines. Here's how to do it well.
- December 23, 2025· 1 min read
How to migrate a website without losing your SEO
Moving to a new site or host is risky if done carelessly. Here's how to migrate without tanking your rankings.
- December 17, 2025· 3 min read
Keyword research basics for small business
How to find what your customers actually search, why search intent matters more than volume, why long-tail terms are where small businesses win, and how to avoid pages competing with each other.
- December 13, 2025· 3 min read
On-page SEO: how to optimize a single page
A page-by-page checklist: titles and meta descriptions, headings, URLs, content, images and alt text, internal links, and how to prioritise.
- November 5, 2025· 1 min read
Ecommerce SEO basics: getting your products found
Online stores live and die on search visibility. Here are the SEO basics that help your products get found.
- October 28, 2025· 1 min read
Featured snippets: how to win 'position zero'
Featured snippets are the answer boxes at the top of Google. Here's how to write content that earns one.
- October 26, 2025· 3 min read
How backlinks work, and how to earn them honestly
What backlinks are, how off-page SEO builds authority, how nofollow and anchor text fit in, and the honest ways a local business can earn links.
- October 24, 2025· 3 min read
How to build a simple content strategy
Whether you need a blog at all, how to find topics your customers want, how to plan a calendar you will keep, and how to balance lasting content with timely.
- August 25, 2025· 1 min read
Pillar pages and topic clusters explained
Organizing content into pillars and clusters builds authority faster. Here's how the model works.
- August 1, 2025· 1 min read
How to audit your own website (a DIY checklist)
You can spot most of your website's problems yourself. Here's a simple checklist to audit it.
- July 12, 2025· 1 min read
How long does SEO take to work? Realistic expectations
SEO is a long game, and impatience causes bad decisions. Here's a realistic timeline for what to expect.
- July 10, 2025· 2 min read
Common SEO myths, debunked (and what actually works)
The SEO myths worth ignoring, why shortcuts backfire, and the handful of fundamentals Google's own guidance keeps pointing back to.
- July 8, 2025· 2 min read
What is E-E-A-T, and how to show it on your website
What Experience, Expertise, Authoritativeness and Trustworthiness mean in practice, how to demonstrate them on your site, and how to write a founder bio that builds trust.
- June 26, 2025· 3 min read
Location pages that work, without the thin content
When you need location pages, how to build ones worth ranking, how service-area businesses and multi-location businesses differ, and why a place name swap does not work.
- May 19, 2025· 1 min read
What is Google's mobile-first indexing?
Google ranks your site based on its mobile version. Here's what that means for you.
- April 25, 2025· 3 min read
How to do a content audit: what to update, merge or remove
A practical process for reviewing every page on your site, deciding what to refresh, merge or delete, and how to do each without losing what you have earned.
- March 18, 2025· 1 min read
Breadcrumbs: how they help navigation and SEO
Breadcrumbs show visitors where they are and help search engines understand your structure. Here's how.
- January 21, 2025· 1 min read
How to check your site's mobile-friendliness
Most visitors are on phones, and Google ranks the mobile version. Here's how to check yours is up to par.
- December 10, 2024· 2 min read
Google Search Console: what it is and how to use it
How to set up Search Console, read impressions, clicks and click-through rate, find indexing problems, and turn the data into specific improvements.
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