How to structure your website's pages (site architecture)

Site architecture is how your pages are organized and linked. Get it right and visitors find what they need quickly while search engines understand your site — get it wrong and both get lost.

Keep it shallow and logical

Aim for any page to be reachable in a couple of clicks from the homepage. Group related pages (services, locations, resources) and use clear navigation so nothing important is buried.

Use a hub-and-spoke structure

• •A 'hub' page for each main topic (e.g. a service or industry).
• •Detailed 'spoke' pages linking back to their hub.
• •Internal links between related pages so equity flows.

Help search engines with a sitemap

An XML sitemap lists your pages for search engines, and a clear internal-linking structure helps them understand which pages matter most. Both are foundations of good SEO.