AI & automation
AI automation and chatbots for small business
You don't need a data-science team to benefit from AI. We add practical tools — a lead-capturing chatbot, automations, smart integrations — that quietly save you hours.
AI & automation is a practical business automation service for small businesses — a lead-capture AI chatbot trained on your own site, plus workflow automations and integrations that remove repetitive manual work.
What's included
Everything you need, nothing you don't
Lead-capture chatbot
A 24/7 assistant trained on your site that answers questions and books leads.
Workflow automation
We connect your tools so repetitive tasks happen on their own.
AI-assisted content
Drafts for pages, posts, and replies that keep your voice consistent.
Smart integrations
Your CRM, calendar, and inbox working together instead of in silos.
Human oversight
AI does the busywork; you stay in control of anything that matters.
How it works
A simple, no-surprises process
- 1
Find the busywork
We look at where your time goes and where AI can safely take over.
- 2
Pick high-impact wins
We start with one or two automations that pay for themselves fast.
- 3
Build & test
We set it up, test it against real cases, and tune until it's reliable.
- 4
Expand
Once it's working, we layer in more — always with a human in the loop.
How the chatbot actually works
It is not a general-purpose assistant bolted onto your site. It is trained on your own content — your services, prices, hours, policies, and FAQs — so it answers from what you actually publish instead of improvising.
- It answers the questions it has grounding for, and says it doesn't know rather than guessing when it doesn't.
- It captures a name and contact details when someone is ready to enquire, and sends them wherever you already work.
- It hands off to a human whenever a conversation needs one, and you see the transcript either way.
- When you change your site, its knowledge changes with it. There is no separate script to maintain.
What we need from you
Automation only works when it reflects how your business really runs, so the useful inputs are the unglamorous ones.
- The questions customers genuinely ask — from your inbox and phone, not from a keyword tool.
- Where a captured lead should land: an inbox, a CRM, a spreadsheet, a text message.
- Which decisions a human must always make, so we can put the handoff in the right place.
- The repetitive tasks eating your week. We start with one or two that pay for themselves.
Data, privacy, and the limits of this
Worth stating plainly, because AI vendors are often vague here. We use established providers, and your private business data is not used to train public models.
- Sensitive workflows keep a human in the loop by default. We don't automate decisions that carry real consequences.
- We don't claim any certification or compliance standard. If you need a formal assessment, ask and we'll tell you honestly what we do and don't have.
- A chatbot does not fix an unclear offer or a slow site. If those are the problem, we will say so rather than sell you automation on top of them.
- You can turn it off. It is part of your plan, not a separate contract.
FAQ
Good questions, answered
It's trained on your content and tuned to your tone. It hands off to a human whenever a conversation needs one.
Most common CRMs, calendars, email, and booking tools. If you use it, we can usually connect it.
We use reputable providers and never train public models on your private data. Sensitive workflows always keep a human in the loop.
A chat assistant on your site that answers visitors' questions from your own content — services, prices, hours, policies — and captures their contact details when they are ready to enquire. It says so when it does not know something, and it hands off to a human when a conversation needs one.
Repetitive tasks that follow clear rules: routing new enquiries to the right inbox or CRM, sending confirmations and reminders, and keeping calendars and tools in sync. We start with one or two that pay for themselves, and keep a human in the loop for anything with real consequences.
They are part of our monthly plans rather than a separate retainer, and they sit alongside the website we build and host. The Business plan includes an AI chatbot or automation; if you need only a standalone automation project, ask and we will tell you honestly whether it is a fit.
Ready to launch your new site?
Tell us about your business. We'll send back a plan and a price — no pressure, no jargon.