Breadcrumbs: how they help navigation and SEO

Breadcrumbs are the little trail of links near the top of a page — 'Home / Services / Website Design'. They're small, but they help visitors orient themselves and help search engines understand how your pages relate.

Why they help

• •Visitors always know where they are and can jump back.
• •They reinforce your site's structure for search engines.
• •With breadcrumb schema, they can appear in search results.

Where they fit

Breadcrumbs are most useful on deeper pages of larger sites — service pages, location pages, blog posts. They're a small, low-effort addition that improves both navigation and SEO.