How to audit your own website (a DIY checklist)

You don't need to hire anyone to find your website's biggest problems. A structured self-audit surfaces most of the issues holding it back — and tells you what's worth fixing first.

The DIY audit checklist

• •Clarity — is it obvious what you do and who for?
• •Speed — run PageSpeed Insights on mobile.
• •Mobile — use the site on a real phone.
• •Conversion — is the main action obvious and easy?
• •SEO — unique titles, proper headings, and indexed pages?
• •Trust — reviews, real photos, clear contact info?
• •Errors — broken links, typos, outdated details?

Prioritize by impact

Don't try to fix everything at once. Start with what most affects customers — usually speed, clarity, and the path to contacting you — and work down from there.