How to build a simple content strategy

A content strategy sounds corporate, but for a small business it's just a plan for publishing useful content consistently. A simple one you'll actually stick to beats an elaborate one you abandon.

The simple version

• •Pick a few core topics tied to what you do.
• •Answer the real questions your customers ask.
• •Publish on a realistic schedule (even monthly).
• •Link each new piece to your relevant pages.

Think in clusters

Group related posts around a main 'hub' topic and link them together. This hub-and-spoke approach builds topical authority far faster than scattered, unconnected posts. Consistency plus structure is the whole game.