How to do a content audit on your website

A content audit is a review of all the content on your site to see what's performing, what's outdated, and what to improve or remove. As a site grows, it's how you keep your content library healthy and effective.

What to look at

• •Which pages get traffic and conversions — and which don't.
• •Outdated, inaccurate, or thin content.
• •Overlapping pages that compete with each other.
• •Gaps where useful content is missing.

Then act

Update what's valuable but dated, merge or prune what's weak, and plan content for the gaps. A periodic audit keeps your best content strong and stops dead weight from dragging down the rest.