How to rank in the Google Map Pack (the local 3-pack)

For local searches, the 'map pack' — the three businesses shown on the map near the top — captures a huge share of clicks and calls. Getting into it is one of the highest-value things a local business can do.

What drives map-pack ranking

• •A complete, accurate Google Business Profile.
• •Consistent name, address, and phone everywhere (NAP).
• •Genuine reviews, earned steadily and responded to.
• •A relevant, local website backing it all up.
• •Proximity to the searcher (which you can't control, but the rest you can).

Reinforce it with your website

Local, relevant service and city pages, LocalBusiness schema, and consistent details tie your website to your profile — and that combination is what earns and holds a map-pack spot.