How to get more Google reviews (and why they matter)

For a local business, reviews do double duty: they lift your local rankings and they convince the next customer to choose you. Yet most businesses leave them to chance. A simple, consistent habit changes that.

Just ask — at the right moment

Ask right after a good experience, when goodwill is highest. Make it effortless with a direct review link (a QR code, a text, or an email) so it's one tap, not a chore.

Make it a system, not a one-off

• •Build the ask into your normal follow-up.
• •Respond to every review — positive and negative.
• •Never buy or fake reviews; it's against the rules and it backfires.

Put them to work

Feature genuine reviews on your website near your calls to action, where they tip interested visitors into customers.