What is schema markup, and why it helps your SEO

Schema markup is a bit of structured code that tells search engines exactly what your content is — a business, a service, an FAQ, a review. It doesn't change what visitors see, but it helps Google understand and present your pages better.

What it can do for you

• •Earn 'rich results' — star ratings, FAQs, and more in search.
• •Help Google connect your business details (name, phone, area).
• •Improve how your pages appear in AI and voice results.

The useful types for small business

LocalBusiness (your details), Service (what you offer), FAQPage (your Q&As), BreadcrumbList (your structure), and Review/AggregateRating (genuine reviews only). A good build adds these automatically.

A caution

Only mark up things that are truly on your page, and never fake reviews in schema — Google penalizes it. Honest, accurate markup is the goal.