Blog · 21 guides
Conversion guides
Guides on turning visitors into enquiries and sales: forms, calls to action, copywriting, pricing pages, landing pages, trust, and how to test changes.
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- March 1, 2026· 4 min read
What is conversion rate optimization (CRO)?
How to turn more of your existing visitors into customers: where to start, how to test changes properly, what heatmaps and micro-conversions tell you, and how to remove friction.
- May 4, 2026· 3 min read
Website copywriting: how to write pages that sell
How to write headlines, value propositions, taglines, offers and microcopy that convert, and how to be specific, scannable and honest.
- February 23, 2026· 3 min read
How to use testimonials and reviews on your website
How to get genuine testimonials, which kinds work, where to place them so they change decisions, and the review-markup rule that catches many sites out.
More Conversion guides
- June 28, 2026· 1 min read
The 7 sections every service-business homepage needs
Most local-business homepages bury the one thing a visitor came for. Here's the proven structure that turns visitors into calls and bookings.
- June 25, 2026· 3 min read
Landing pages that convert: a small-business guide
What a landing page is and how it differs from a homepage, how to build one that converts, how to match it to the ad that sent people, and what to do on the thank-you page.
- April 30, 2026· 1 min read
How to turn website visitors into leads (not just traffic)
Traffic feels good; leads pay the bills. Here's how to convert more of the visitors you already have.
- April 26, 2026· 3 min read
What makes a website trustworthy? The signals that matter
The trust signals that turn a skeptical visitor into a customer, what quietly destroys trust, and how a brand-new business can earn it before it has reviews.
- April 18, 2026· 1 min read
What is a lead magnet, and does your business need one?
A good lead magnet turns anonymous visitors into contacts you can follow up with. Here's how to pick one that works.
- April 6, 2026· 1 min read
What to include on your contact page (and what to cut)
Your contact page is where interest becomes a lead. Here's how to make it effortless to reach you.
- April 4, 2026· 1 min read
How to write an About page that builds trust
Your About page is one of the most-visited pages on your site. Here's how to make it earn trust instead of wasting the visit.
- March 25, 2026· 2 min read
What makes a call to action actually work
How to word, place and repeat a call to action, plus when sticky buttons, click-to-call and exit-intent popups help or hurt.
- March 13, 2026· 1 min read
How to showcase your work: portfolios that sell
For visual businesses, your work is your best salesperson. Here's how to present it so it books jobs.
- March 7, 2026· 2 min read
Website forms: how to design ones people actually complete
How many fields to ask for, when a multi-step form helps, what causes people to abandon a form, and how to recover the leads you are losing.
- March 3, 2026· 3 min read
How to add online booking to your website
Whether to use direct booking or an enquiry form, how to design a booking flow people finish, and how to cut no-shows once it is running.
- December 1, 2025· 3 min read
How to structure a pricing page that converts
Whether to show prices, how to lay out plans, how to design a pricing or comparison table, and how to remove the doubt that stops people committing.
- November 3, 2025· 1 min read
How to use urgency and scarcity ethically
Urgency can boost conversions — or destroy trust if it's fake. Here's how to use it honestly.
- September 18, 2025· 1 min read
How to write a case study that wins clients
A good case study is proof in story form. Here's how to write one that convinces prospects you can help them.
- September 12, 2025· 3 min read
Ecommerce checkout best practices and cart recovery
How to design a checkout that does not lose sales, why carts are abandoned and how to recover them, and how to write clear shipping, returns and product pages.
- August 21, 2025· 1 min read
How to make a strong first impression online
Visitors judge your business in milliseconds. Here's how to make those first moments count.
- July 18, 2025· 1 min read
How to write a 'why choose us' section that works
Everyone claims to be the best. Here's how to write a 'why us' section that's actually convincing.
- May 17, 2025· 1 min read
How response time affects your conversions
The speed you reply to a lead can matter more than anything on your site. Here's why fast wins.
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