How to make a strong first impression online

Studies suggest people form an impression of a website in a fraction of a second — long before they read anything. That snap judgment shapes whether they trust you and whether they stay. You only get one shot at it.

What shapes the first impression

• •How fast the page loads (a slow start is a bad start).
• •A clean, professional, uncluttered look.
• •A clear message you grasp instantly.
• •It working flawlessly on the device they're using.

Make the first screen count

Load fast, look professional, and say clearly what you do and for whom — that combination earns the few extra seconds you need to win the visitor over.