Featured snippets: how to win 'position zero'

A featured snippet is the answer box Google sometimes shows above the normal results — 'position zero'. Winning one puts your content front and centre, and increasingly feeds AI answers too.

How to earn one

• •Answer a specific question clearly and concisely near the top of your content.
• •Use the question as a heading, then answer it directly.
• •Structure answers as short paragraphs, lists, or steps.
• •Genuinely be the best, clearest answer to that query.

Why it's worth it

Snippets capture clicks and build authority — and the same clear, well-structured writing that wins them also performs well in voice and AI search. Clarity is the throughline.