On-page SEO: how to optimize a single page

On-page SEO covers everything on the page itself that helps it rank and serve the reader. It's the most controllable part of SEO — and getting the basics right on every important page compounds.

The on-page checklist

• •A clear title and meta description with the main keyword.
• •One H1, then a logical heading structure.
• •Content that genuinely answers the searcher's intent.
• •Descriptive image alt text.
• •Internal links to and from related pages.
• •A fast, mobile-friendly, accessible page.

Write for people first

The best on-page SEO is simply a clear, useful, well-structured page. Optimize for the human, keep the technical basics tidy, and you've covered most of what matters.