How to choose the right pages for your website

A common mistake is copying another site's page list without thinking about what your business actually needs. The right set of pages depends on what you do and how customers decide.

The usual essentials

• •A homepage that says what you do and for whom.
• •A page per core service (great for SEO and clarity).
• •About and Contact.
• •Proof — portfolio, reviews, or case studies.

Add based on your business

Local business? Location pages. Regular content? A blog. Selling online? Product pages. Start with what serves the customer's journey, and don't add pages just to look bigger — every page should earn its place.