Custom website vs. a template: which does your business need?

Not every business needs a fully custom site, and not every business is well served by a template. The right choice depends on your goals, your budget, and how much your website matters to your business.

When a template is fine

If you need a simple presence fast and on a tight budget, a good template can work — provided you're willing to live within its limits and do the setup yourself.

When custom pays off

• •Your website is a real source of leads or sales.
• •You need it to stand out and match your brand.
• •You want speed, SEO, and features templates can't easily do.

A third option

Done-for-you custom design at a flat monthly fee gives you the tailored result without the big upfront bill — and someone else handles the build and upkeep. It's often the sweet spot for a growing business.