The role of video on your website

Video can be a powerful way to explain, demonstrate, and build trust — people often watch when they won't read. But used carelessly, it can hurt your site's speed and distract from the action you want.

Where video works

• •A short explainer of what you do.
• •Demonstrations or before/after transformations.
• •Genuine customer testimonials.

Use it without slowing the site

Don't auto-play heavy background videos that tank load times. Host video properly (or embed it), keep it short and purposeful, and never let it get in the way of the visitor's next step. Video should support conversion, not replace it.