How fast should your website load — and why it decides sales

Speed isn't a vanity metric — it's revenue. Visitors judge your business in the first moments, and a slow site loses them before they've read a word. Google also uses page experience (Core Web Vitals) as a ranking signal.

What 'fast enough' means

Aim for the main content to appear in under ~2.5 seconds on a typical phone, with no jarring layout shifts and snappy response to taps. Those map to Google's LCP, CLS, and INP metrics.

What actually makes a site fast

• •Lean, hand-built code instead of heavy page-builder bloat.
• •Modern image formats (WebP/AVIF) sized for the device.
• •Fast, global hosting on a CDN with HTTPS.
• •Fonts and scripts that don't block the page from rendering.

How to check yours

Run your homepage through Google PageSpeed Insights on mobile. If your scores are low or content takes several seconds to appear, you're losing customers you never see. A fast rebuild often pays for itself in recovered leads.