Should your website have dark mode?

Dark mode — a dark background with light text — has become popular, especially in apps. For a business website, whether it's worth adding depends on your audience and goals.

The case for it

• •Some users prefer it and find it easier on the eyes.
• •It can feel modern for tech-oriented audiences.

The case against

It roughly doubles the design and testing work, and for many small-business audiences it's not expected or needed. A single, well-designed light theme with strong contrast usually serves better than a rushed dark mode.

The bottom line

Prioritize a fast, clear, accessible site first. Add dark mode if your audience genuinely wants it — not just because it's trendy.