How restaurants get more reservations from their website

A restaurant website has one job on a Friday night: help a hungry person on their phone decide to come to you — fast. Everything else is secondary.

A fast, photo-forward menu (not a PDF)

A slow PDF menu is the most common restaurant-site mistake. A quick, mobile-first menu with good photos does more to drive visits than anything else on the site.

One tap to book, order, or find you

• •Reservations and online-ordering links where diners expect them.
• •Hours, location, tap-to-call, and directions above the fold.
• •Events, catering, and private-dining pages for higher-value bookings.

Make the obvious actions obvious, and you'll turn more quick looks into full tables.