How to prepare your website for a seasonal rush

Many businesses have predictable busy periods — tax season, storm season, the holidays, summer. Your website can capture far more of that surge with a little preparation before it hits.

Get ahead of the search

• •Create seasonal pages early, so they have time to rank.
• •Update offers, hours, and availability for the period.
• •Make the seasonal action (book, quote, order) impossible to miss.

Handle the extra traffic

A busy season means more visitors at once — make sure your site is fast and reliable under load, and that your forms and booking flows can keep up. A site that buckles during your busiest week is an expensive failure.