How to do a simple competitor analysis

A quick look at your competitors reveals what customers expect, where the bar is, and where you can stand out. You can do a useful analysis in an afternoon, no expensive software required.

What to look at

• •How they position themselves and what they emphasize.
• •Their pricing approach (visible or hidden).
• •What their site does well — and where it's weak.
• •What customers praise or complain about in reviews.

Find your angle

The goal isn't to copy — it's to find the gap. Where competitors are unclear, slow, expensive, or hard to deal with, that's your opening. Do that thing noticeably better and make it obvious.