How to collect customer feedback online

The best insights about your business come straight from your customers — but only if you ask. Collecting feedback online is easy, and it improves both your service and your website.

Ways to gather feedback

• •A short post-purchase or post-service survey.
• •Simple feedback prompts on your site.
• •Reviews (which double as social proof).
• •Just asking a few customers directly.

Then act on it

Feedback is only valuable if you use it. Look for patterns — the questions people keep asking, the things that frustrate them — and fix them. Your customers will tell you exactly how to improve, if you make it easy to speak up.