URL structure best practices for SEO

Your URLs are part of your SEO and your usability. A clean, descriptive URL tells people (and Google) what a page is about before they even click. Messy, cryptic URLs do the opposite.

What good URLs look like

• •Short and descriptive ('/website-design' not '/page?id=42').
• •Words separated by hyphens, in lowercase.
• •Include the relevant keyword naturally.
• •A logical structure that reflects your site.

Set it and keep it

Decide on clean URLs from the start, because changing them later means setting up redirects to avoid losing rankings. On a well-built site, clean URLs come by default.