How to make your website load faster: a practical checklist

A faster site keeps more visitors, converts better, and ranks better. You don't need to be technical to know what matters — here's the checklist that covers most of the gains.

The high-impact items

• •Compress and correctly size images; use modern formats (WebP/AVIF).
• •Use fast hosting on a global CDN with HTTPS.
• •Avoid heavy page-builder bloat and unnecessary scripts.
• •Load fonts efficiently so they don't block the page.
• •Lazy-load below-the-fold images.

How to measure

Run your homepage through Google PageSpeed Insights on mobile. Focus on the Core Web Vitals (LCP, CLS, INP) rather than a single score — they reflect what users actually feel.

When to rebuild

If your site is fundamentally slow because of how it was built, no amount of tweaking fixes it. A lean rebuild often pays for itself in recovered customers.