How to handle price shoppers

Every business gets price shoppers — people whose only question is 'how much?' and who'll go with the cheapest. You can't (and shouldn't) win them all on price, but you can handle them smartly.

How to respond

• •Lead with value, not just a number — what they get for the price.
• •Let your website pre-qualify with clear pricing and positioning.
• •Don't reflexively discount; it erodes your worth.
• •Recognize when someone genuinely isn't your customer.

Compete on value

If you compete only on price, there's always someone cheaper. Compete on the value, reliability, and outcome you provide — and use your website to attract customers who care about those, not just the lowest bid.