How to price a service (a simple framework)

Pricing stresses many service businesses — charge too little and you can't sustain it; too much and you scare people off. A simple framework helps you land somewhere sensible and confident.

What to factor in

• •Your costs and the profit you need — the floor.
• •The value you deliver to the customer — often higher than cost.
• •What comparable providers charge — for context, not to copy.
• •Your positioning — budget, mid, or premium.

Price on value, present it clearly

The best pricing reflects the value you create, not just your hours. Then present it clearly and confidently on your website — hiding or hedging on price undermines trust. Charge fairly, communicate it well.