Should you show prices on your website?

Whether to show pricing is one of the most common questions businesses wrestle with. There's no universal answer, but the instinct to hide it often costs more than it protects.

Why showing prices helps

• •It builds trust — hiding price makes people suspicious.
• •It qualifies leads, so you talk to people who can afford you.
• •It reduces friction for ready-to-buy customers.

When 'it depends' is the real answer

For genuinely custom work, exact prices aren't possible — but you can still show starting prices, ranges, or 'from' pricing so visitors aren't left in the dark. Some signal almost always beats total silence.