How to choose the right website platform

The platform your website is built on affects its speed, flexibility, cost, and how easy it is to maintain. There's no single 'best' — the right choice depends on your needs.

The trade-offs

• •DIY builders (Wix, Squarespace): easy to start, limited ceiling, you maintain it.
• •WordPress: flexible and common, but needs upkeep and can get heavy.
• •Custom-built: fastest and most tailored, best for sites that drive real business.

What to weigh

How important is the site to your business? Who will maintain it? Do you need speed and SEO, or just a simple presence? Answer those honestly and the right platform becomes clear — or consider a done-for-you option so the choice is handled for you.