How to A/B test your website (the simple version)

A/B testing means showing two versions of something and seeing which performs better — letting real behaviour, not opinion, decide. You don't need enterprise tools to benefit from the mindset.

What's worth testing

• •Your headline and value proposition.
• •Call-to-action wording and placement.
• •Form length and fields.
• •Which proof you show, and where.

Keep it honest

Change one thing at a time, give it enough traffic to mean something, and keep the winner. For small sites with modest traffic, even simple before/after comparisons over time beat guessing. Let results guide you.