How often should you update your website?

A website is a living asset. Left untouched, it slowly drifts out of date — stale hours, old prices, broken links — and both customers and search engines notice. The good news: staying current is mostly small, regular upkeep.

Keep these always accurate

• •Hours, contact info, and pricing.
• •Services and any offers or promotions.
• •Photos and anything seasonal.

Review periodically

Every few months, check for broken links, outdated copy, and pages that no longer reflect your business. Add fresh content — a new project or article — to signal the site is active.

Why it matters

Accurate, fresh sites convert better and tend to hold rankings. This is exactly the kind of ongoing upkeep a flat-monthly model handles for you, so it never slips.