What is anchor text (and why it matters for SEO)?

Anchor text is the visible, clickable text of a link. It's a small thing that quietly matters — it tells both people and search engines what the linked page is about.

Why it matters

• •Descriptive anchor text helps search engines understand the destination.
• •It helps screen-reader users know where a link goes.
• •It sets clear expectations, so people click with confidence.

How to write good anchor text

Use clear, descriptive words — 'read our pricing guide' beats 'click here'. Keep it natural, not stuffed with keywords. Good anchor text improves usability, accessibility, and SEO all at once.