Website typography: choosing fonts that work

Typography — your choice of fonts and how you use them — has a big effect on how readable and professional your site feels. Most of the job is done by a few simple principles.

The basics

• •Use one or two fonts, not five.
• •Pick highly readable fonts, especially for body text.
• •Make body text big enough to read comfortably on a phone.
• •Use size and weight to create a clear hierarchy.

Performance matters too

Fonts can slow a site down if they're not loaded efficiently. Well-optimized, self-hosted fonts give you the look without the performance cost — another reason build quality matters.