Website accessibility: why it matters for your business and your rankings

Accessibility means building your site so everyone can use it — including people who navigate by keyboard, use a screen reader, or need larger text and higher contrast. It's the right thing to do, and it's also good business.

Why it matters

• •You reach more customers — a meaningful share of people have a disability.
• •It reduces legal risk as accessibility expectations tighten.
• •The same practices (clean structure, fast load, good contrast) help SEO.

The basics of an accessible site

Semantic HTML and a logical heading order, keyboard-accessible navigation and forms, visible focus states, sufficient color contrast, meaningful alt text, and respecting the 'reduce motion' setting. None of this has to compromise a beautiful design.

How to check

Run a free tool like Lighthouse or WAVE on your key pages, and try navigating your site with just the keyboard. If you can't reach and use everything, neither can some of your customers.