User experience basics for small business owners

User experience (UX) is just how easy and pleasant your website is to use. You don't need special training to get the basics right — you need to think about your visitor's goal and remove anything in their way.

The fundamentals

• •Make it obvious what to do and where to go.
• •Reduce steps to the important actions.
• •Load fast and work smoothly on mobile.
• •Use clear language, not jargon.
• •Be consistent so the site feels predictable.

Watch real people

The fastest way to spot UX problems is to watch someone unfamiliar try to use your site. Where they hesitate or get stuck is exactly what to fix.