How to set up conversion tracking on your website

Conversion tracking means measuring the actions that matter to your business — calls, form submissions, bookings, sales. Without it, you can't tell what's working or where to improve.

What to track

• •Form submissions and lead enquiries.
• •Phone calls and click-to-call taps.
• •Bookings or purchases.
• •Key micro-actions on the way to a sale.

Keep it simple and private

Use privacy-respecting analytics, honour cookie consent, and focus on the few conversions that actually reflect business value. A simple setup you review regularly beats a complex one you ignore.