Structured data types every small business should use

Schema markup helps search engines understand your site and can earn richer listings. You don't need dozens of types — a handful covers most small-business needs.

The ones worth using

• •LocalBusiness — your name, address, phone, hours, area.
• •Service — the services you offer.
• •FAQPage — for your Q&A sections (can show in results).
• •BreadcrumbList — reinforces your structure.
• •Review/AggregateRating — for genuine reviews only.
• •Article/BlogPosting — for your blog content.

Use it honestly

Only mark up content that's really on your page, and never fake reviews — Google penalizes it. Done right, these types quietly improve how your business appears in search. A good build adds them automatically.