How reviews affect your click-through rate

Reviews don't just help you rank — they help you get clicked. When star ratings and review counts show up in search and map results, they draw the eye and signal trust, lifting your click-through rate over listings without them.

Why CTR matters

• •More clicks from the same ranking means more customers.
• •Star ratings stand out visually in a list of results.
• •A strong rating signals 'others chose this and were happy'.

Earn and surface them

Keep earning genuine reviews, and where appropriate use valid review structured data so ratings can appear in results. A good rating shown in search can win the click even against higher-ranked competitors.