How to write page titles and meta descriptions that get clicks

The page title and meta description are what show up in Google's results. They're effectively a free ad for your page — and small improvements can meaningfully lift how many searchers click through.

Page titles

• •Lead with the main keyword, naturally.
• •Keep it under ~60 characters so it doesn't get cut off.
• •Make it specific and compelling, not generic.
• •Unique on every page.

Meta descriptions

Around 150 characters that summarize the page and give a reason to click — a benefit, an offer, an answer. Google doesn't always use it, but a good one often earns more clicks. Write for the human skimming results.