How to write clear returns and shipping policies

For an online store, unclear shipping and returns info is one of the biggest reasons carts get abandoned. Clear, generous, easy-to-find policies remove doubt at exactly the moment people decide to buy.

What to make clear

• •Shipping costs and timeframes — shown early, not sprung at checkout.
• •Your returns window and process.
• •Who pays return shipping.
• •Any exceptions, in plain language.

Reassure, don't hide

A clear, fair returns policy prominently displayed actually increases sales — it lowers the risk of buying. Burying or complicating it does the opposite. Make these policies easy to find and easy to understand.