How to reduce cart abandonment on your online store

The majority of online shopping carts are abandoned before purchase. Each one is a customer who wanted to buy but hit a snag. Removing those snags is one of the highest-ROI things an online store can do.

Why people abandon carts

• •Unexpected costs (shipping, fees) revealed late.
• •Being forced to create an account.
• •A long or confusing checkout.
• •Concerns about security or returns.

How to recover them

Show total costs early, offer guest checkout, shorten the process, and display trust and return info at the point of payment. Even simple fixes here recover real revenue you were about to lose.