How to keep visitors on your website (and why they leave)

When a visitor lands on your site and leaves almost immediately, that's a missed opportunity. Understanding why people bounce — and fixing it — keeps more of your hard-won traffic engaged.

Common reasons people leave

• •The page is slow to load.
• •It's not clear what you do or who it's for.
• •The design is hard to read or use on mobile.
• •They can't quickly find what they came for.

How to keep them

Load fast, lead with a clear message, make the site easy to scan on a phone, and put the next step within reach. When visitors immediately see relevance and an easy path forward, more of them stay — and convert.