Impressions, clicks, and CTR: reading your search data

In Google Search Console, three numbers tell most of the story of your search performance: impressions, clicks, and click-through rate (CTR). Understanding them helps you find easy wins.

What they mean

• •Impressions — how often you appeared in search results.
• •Clicks — how often people actually clicked through.
• •CTR — the percentage of impressions that became clicks.

How to use them

High impressions but low CTR? Your titles and descriptions may need work, or you're ranking too low. Rising impressions signal growing visibility. These numbers point you straight to your best opportunities.