How to qualify leads (so you spend time on the right ones)

Chasing every enquiry burns time on people who'll never buy or aren't a good fit. Qualifying leads — quickly figuring out who's worth your time — lets you focus your energy where it pays off.

How to qualify

• •Ask a couple of key questions early (needs, timeline, budget range).
• •Let your website pre-qualify — clear pricing and scope filter poor fits.
• •Notice the signals of a serious buyer vs. a tyre-kicker.

Qualifying is kind

Being upfront about who you're for and what you charge saves everyone time — including the person who isn't a fit. Your website can do a lot of this filtering for you, so the leads that reach you are more likely to convert.