How to get local press for your business

Coverage in local news, blogs, or community outlets builds credibility, brings in customers, and earns valuable local backlinks. And it's more attainable than most small businesses think — local media are always looking for genuine stories.

How to earn coverage

• •Have a genuine story — a milestone, a community effort, something newsworthy.
• •Build relationships with local journalists and outlets.
• •Support or host local events and causes.
• •Make it easy — a clear, concise pitch with the key facts.

Be genuinely newsworthy

The businesses that get covered give reporters something real to write about. Do something worth talking about in your community, make it easy to cover, and the coverage — and the links and trust that come with it — follow.