Local link building: earning links in your community

For a local business, links from local sources — community sites, local news, partners, organizations — are especially valuable. They boost local rankings and connect you to your community, and they're often easier to earn than big national links.

Where local links come from

• •Local business directories and chambers of commerce.
• •Sponsoring or joining community events and organizations.
• •Partnerships with complementary local businesses.
• •Local news and blogs (through genuine stories, not spam).

Be genuinely involved

The best local links come from real community involvement, not link schemes. Do good work, support local causes, and build relationships — the links follow naturally, and so does the reputation.