Exit-intent popups: should you use them?

An exit-intent popup appears when a visitor looks about to leave — often offering a discount or a lead magnet. Used thoughtfully they can recover otherwise-lost visitors; used carelessly they irritate people and hurt your brand.

When they can work

• •Offering something genuinely valuable (a real discount, a useful guide).
• •On pages where you're clearly losing people.
• •Sparingly, and easy to dismiss.

When to skip them

If the popup is intrusive, hard to close, or offers nothing worthwhile, it does more harm than good — and aggressive popups can hurt mobile experience and rankings. If in doubt, improve the page itself first.