Evergreen vs. timely content: what should you write?

Not all content works the same way over time. Understanding the difference between evergreen and timely content helps you invest your effort where it pays off longest.

Evergreen content

Stays useful and searchable for years — 'how to choose a website designer', 'what a small business website costs'. It keeps earning traffic long after you publish, which makes it the backbone of a content strategy.

Timely content

Tied to a moment — a new tool, a seasonal offer, an industry change. It can spike attention but fades. Useful in the mix, but it shouldn't be all you publish.

The balance

Lead with evergreen for lasting SEO value, and sprinkle timely pieces for freshness and relevance. Most of your effort should compound.