How to turn one blog post into a week of content

Creating good content takes effort, so don't let each piece do just one job. A single blog post can fuel a week of social posts, an email, and more — the same idea, reshaped for where your audience is.

Ways to repurpose a post

• •Pull key points into several short social posts.
• •Turn it into an email to your list.
• •Make a simple graphic or checklist from it.
• •Answer the same question in a short video.

Point it all home

Each repurposed piece should link back to the original post or a relevant page on your site — so social effort drives traffic to ground you own, not just fleeting engagement.