Google Business Profile mistakes that cost you customers

For a local business, your Google Business Profile can drive more first impressions than your website. Small mistakes on it cost you real customers — here are the common ones.

The mistakes

• •Incomplete profile — missing services, hours, or photos.
• •Wrong or inconsistent name, address, and phone (NAP).
• •Ignoring reviews, good and bad.
• •No recent photos or posts, so it looks abandoned.
• •Wrong or too-few business categories.

How to fix them

Complete every field, keep your NAP identical everywhere, add real photos regularly, respond to every review, and pick precise categories. Then link the profile to the most relevant page on your site.

It works with your website

A complete profile plus a fast, locally-relevant website reinforce each other — that combination is what wins the local pack.